As travel editor for Southwest Airlines Spirit magazine, I’ve had the opportunity to visit some pretty cool cities. The best part? Now that we’re adding video along with our adventures, I have the chance to show readers what’s fun to do in destinations instead of just telling them.  Talk about interactivity! Video brings the locations to life even more than words on a page.

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Posted By: Amanda Gleason

Jay Heinrichs has been part of the Pace Communications family since 1989. As former Editor of Attaché (now US Airways Magazine) and the driving force behind many of the most innovative and creative projects to have seen the light of day from within the walls of Pace, Jay has been Editorial Director of Spirit Magazine for Southwest Airlines since 2006. He leads our Dallas-based team from his cabin in the woods in New Hampshire, making tortuous monthly visits by truck, bus and plane to impart his pearls of wisdom and generally make a creative nuisance of himself.

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Posted By: Craig Waller

Have you recently asked yourself the question: which is better, sticking with a mobile-optimized site or building a mobile app? Mobile applications are nothing new, so don't worry -- you're not the only one weighing the pros and cons of keeping only the mobile website you already have or creating a branded app in addition to your mobile web presence.

The sensible answer tends to be that it depends on the client's needs and target consumer along with the content and overall mobile strategy. Generally speaking, a mobile website (if not already in place) should be considered your first step in developing a mobile web presence, whereas an app is useful for developing a mobile experience with avery specific purpose that cannot be effectively accomplished via a web browser. So, where do you start?

There are a variety of factors to consider when determining which mobile experience is best.

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Posted By: Bettina Johnson

There's a massive amount of buzz coming out of fMC, Facebook's conference for marketers, with a heavy focus on new ad models and placement opportunities. The real story - the one with the greatest impact on both brands and Facebook users - is the start of the 30-day clock on the mandatory rollout of Facebook Timeline for Brands.

Just like Timeline for individual users is intended as a way to more completely tell personal stories, Timeline for brands is all about telling the brand story. The redesign shifts the focus off of the previously ubiquitous contest and promotion-heavy landing tabs, and onto the story of the brand itself as told through photos, videos, and posts.

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Posted By: Kevin Briody

Whether you cheered for the New England Patriots this year or the NY Giants while watching Super Bowl XLVI, chances are you had a “second screen” somewhere nearby.

It is becoming increasingly common that TV viewers, magazine readers, newspaper flippers, and radio listeners are connected to a second screen (smartphone or tablet) where they engage with brand apps, text messages, or interact with friends on social networks such as Twitter, Facebook, Google+, Pinterest or YouTube.  This year it was predicted that roughly 60% of the 111 million Super Bowl fans were connected socially during the game on mobile devices.

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Posted By: Bettina Johnson

The content engine is a handy analogy to describe the role of a content agency: We build the engine, fuel it, and constantly fine tune it. Strategies, sites, publications, processes, and so on are the engine itself; content is the fuel; analytics and insights are how you fine tune it.

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Posted By: Kevin Briody

It was good knowing you. But this farewell has been coming for a while now—you know that, right? It’s not as if this is a Bolt out of the blue or a message arriving from another Galaxy, is it? And I think she’s somewhat Siri that she’s come over so dominantly sexy, but the signs have been there for a long while, and you can’t really blame her for your own self-neglect, can you?

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Posted By: Craig Waller