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04/04/08: The Spy We Love: Hemispheres Magazine Focuses on Bond, James Bond 04/01/08: Four Seasons Magazine is reborn – more elegant, relevant, intelligent 04/01/08: Pace Names New Group Publisher of Inflight Media 11/24/07: Pace Inflights Dominate In 2007 MRI Fall Audience Numbers 11/11/07: Pace Tops Custom Publishing Council's Annual Pearl Awards 09/28/07: Pace Wins Top Honors at Folio: Magazine's Awards Gala 08/12/07: Winterthur Magazine has award-wining year. 07/30/07: Pace Takes Home a Record 29 Awards at APEX 2007. 06/28/07: US Airways Magazine Experiences Record Growth. 04/17/07: Pace Communications Launches New SIGnature Magazine. 03/12/07: Pace Communications Launches Wachovia’s CollegeReady Magazine |
US Airways Magazine Experiences Record Growth Greensboro, NC (June 28, 2007)—While many magazines are struggling to attract and retain readers, US Airways Magazine is bucking the trend. The publication—produced by Pace Communications, the world’s leading inflight magazine publisher—is experiencing record growth, according to recently-released MRI data. The 2007 MRI Spring Study reports that US Airways Magazine saw 71% audience growth between Fall 2006 and Spring 2007, with readership increasing from 1.5 million to 2.6 million. This was the largest increase of all MRI-measured magazines in the study. MRI data also reveals that advertisers recognize the strength of US Airways Magazine’s brand and reach, with the publication outpacing competitors to earn the number one spot in advertising pages. “Pace has taken US Airways Magazine to the next level by creating high quality editorial content that is directly aimed at the frequent traveler,” said Craig Waller, Chief Marketing and Sales Officer for Pace Communications. “our numbers are strong because this is a magazine readers look forward to, and advertisers know it.” Pace launched its new US Airways Magazine to great fanfare in January 2006, with international magazine expert Dr. Samir Husni and Media Industry News naming it one of the “15 Most Notable Launches” of 2006. About US Airways About Pace Communications
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