Custom Content Publishing experiences growth for US Airways Magazine

Pace Communications is a leader in the custom publishing industry.

Pace Communications is a leader in the custom publishing industry.

News

04/04/08: The Spy We Love: Hemispheres Magazine Focuses on Bond, James Bond

04/01/08: Four Seasons Magazine is reborn – more elegant, relevant, intelligent

04/01/08: Pace Names New Group Publisher of Inflight Media

01/04/08: Pace Has Banner Year With Record Number of Award-Winning Publications and New High-Profile Clients

11/24/07: Pace Inflights Dominate In 2007 MRI Fall Audience Numbers

11/11/07: Pace Tops Custom Publishing Council's Annual Pearl Awards

09/28/07: Pace Wins Top Honors at Folio: Magazine's Awards Gala

08/12/07: Winterthur Magazine has award-wining year.

07/30/07: Pace Takes Home a Record 29 Awards at APEX 2007.

06/28/07: US Airways Magazine Experiences Record Growth.

04/17/07: Pace Communications Launches New SIGnature Magazine.

03/12/07: Pace Communications Launches Wachovia’s CollegeReady Magazine

12/15/07: Pace Communications Launches Pace Interactive

2006 Archive

2005 Archive

 

US Airways Magazine Experiences Record Growth
Nothing but blue skies ahead for the award-winning in-flight

Greensboro, NC (June 28, 2007)—While many magazines are struggling to attract and retain readers, US Airways Magazine is bucking the trend.  The publication—produced by Pace Communications, the world’s leading inflight magazine publisher—is experiencing record growth, according to recently-released MRI data.  The 2007 MRI Spring Study reports that US Airways Magazine saw 71% audience growth between Fall 2006 and Spring 2007, with readership increasing from 1.5 million to 2.6 million. This was the largest increase of all MRI-measured magazines in the study.

MRI data also reveals that advertisers recognize the strength of US Airways Magazine’s brand and reach, with the publication outpacing competitors to earn the number one spot in advertising pages. 

“Pace has taken US Airways Magazine to the next level by creating high quality editorial content that is directly aimed at the frequent traveler,” said Craig Waller, Chief Marketing and Sales Officer for Pace Communications.  “our numbers are strong because this is a magazine readers look forward to, and advertisers know it.”

Pace launched its new US Airways Magazine to great fanfare in January 2006, with international magazine expert Dr. Samir Husni and Media Industry News naming it one of the “15 Most Notable Launches” of 2006.

About US Airways
US Airways is the fifth largest domestic airline employing more than 36,000 aviation professionals worldwide. US Airways, US Airways Shuttle and US Airways Express operate approximately 3,800 flights per day and serve more than 230 communities in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways is a member of the Star Alliance network, which offers our customers 16,000 daily flights to 855 destinations in 155 countries worldwide. Additional information on US Airways can be found at http://www.usairways.com. (LCCG)

About Pace Communications
For more than 30 years, Pace Communications has been a leader in customized content.  With dedication to excellence, Pace helps leading corporate clients develop successful branded editorial strategies and achieve unparalleled marketing and communication prominence. Our staff of more than 200 professionals consistently produces award-winning work in a variety of media, including magazines, Web, catalog, book, video and e-commerce. Founded and owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, Pace is based in Greensboro, N.C.