AAA Living

A bimonthly magazine that reaches 2.5 million AAA households in the Midwest, AAA Living delivers useful and entertaining information on AAA services, including travel, automotive, financial services, insurance and safety advocacy.

• Produced for the Auto Club Group (ACG) of Michigan, AAA Living reaches 4.1 million AAA members in eight Midwest states, including Illinois, northern Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota and Wisconsin.
• Seven distinct club editions of AAA Living feature state-specific editorial and art content.
• Exclusive Web-only articles and repurposed magazine content are used on six state-specific Web sites.

Packed with engaging articles, eye-catching photography and beneficial member information, AAA Living plays a key role in ACG’s communication strategy for member acquisition and retention.

AAA Traveler

AAA Traveler is a travel-focused Member magazine published on behalf of AAA of Northern California, Nevada & Utah. An exciting combination of travel narratives, industry trends, travel offers and AAA Member Benefit information, AAA Traveler provides Members with a fresh perspective on AAA Travel services and the benefits of AAA Membership.

• Published bi-monthly and distributed to more than 375,000 Member households.
• Included inside is a 16-page booklet, Navigator, highlighting dozens of vacations and exclusive travel savings for AAA members.
• Every issue incorporates the voice of the AAA Member through the sharing of travel tips and experiences and also the voice of the AAA Travel Counselor in a regular "Ask the Experts" feature.

Cruise vacations, international adventures and weekend getaways all have a place in AAA Traveler and open Members’ eyes to the expertise and savviness of AAA Travel.

AdvisorLife

AdvisorLife is a special purpose publication created for Wachovia Securities to reach financial advisors in the United States and Latin America. AdvisorLife is composed of profiles of successful and interesting financial advisors, as well as lifestyle stories, forecasts for the brokerage industry and the financial-advisor centered culture at Wachovia Securities.

• Launched to coincide with Wachovia Securities' 2007 combination with AG Edwards. The combined firm is now one of the largest in the United States, with more than 17,500 registered investment representatives and $8.7 billion in revenues.
• Shipped with two versions of a personal letter from firm executives ‹ one version went to AG Edwards financial advisors combining with the new firm, the other version went to Wachovia Securities financial advisors. Copies sent to recruit financial advisors from competitor firms had no letter.
• Tied in to recruiting initiatives through Wachovia Securities' referral bonus program and its Web site.

AdvisorLife features an oversized format, custom imagery from nationally
recognized photographers and illustrators and sharp writing by top
journalists.

CollegeReady

CollegeReady is an annual publication for high school juniors, seniors and their families from Wachovia Education Finance. The publication mixes stories for youthful readers and parents, using a fresh design approach and contemporary colors. The magazine is distributed to Wachovia employees and high school guidance counselors, with a total circulation of 650,000. Each issue covers the following topics:

• FAFSA: encouragement to every family to fill out the Free Application for Student Aid from the U.S. government, and detailed information about deadlines, application procedures and where to get assistance.
• Paying for College: articles on the range of resources available, from work study and grants to scholarships, savings plans and public and private loans.
• Getting the Most Out of Higher Ed: insights on making the right choices when it comes to selecting a school, landing an internship, studying abroad and connecting to resources for minorities.
• Personal Finance for Young Adults: the basics on protecting your identity, building good credit, establishing lifelong habits and avoiding common pitfalls.

CollegeReady is a unique resource for families with college-bound children, promoting both Wachovia’s reliability in the education finance field and specific products the bank offers to help cover the high cost of higher education. See the magazine online at wachovia.com/collegeready.

Entertainment Preview Guide

This monthly publication is directed at a general United Airlines audience, with a special section for upscale business and leisure travelers. The guide includes the following:

• Editorial content, such as trivia information and a feature article related to one of the month’s highlighted films. Additional content includes information about seat features, inflight exercises, Verizon phones and Airshow flight data.
• Schedule pages, which combine route-specific information with vignettes of film stars and topics based on television programming. Schedule information about film selections and TV programming is offered in nine languages.
• Audio-programming pages, which include a guide showing channel availability by aircraft and a brief description of each channel.

Recognizing that different passengers have different needs, United is working to create options for their customers. The Entertainment Preview Guide is an extension of this effort due to its presentation of additional entertainment offerings for some United First and international flights.
United.com (Click on Travel Support)

Epic

Created on behalf of The North Face, an internationally known brand renowned for innovation in the outdoors, Epic online magazine provides timely, interactive content for serious adventure-sport aficionados. In this Web-only publication, the nation’s top outdoor writers and athletes offer advice and share experiences with core customers of The North Face—passionate participants in rock climbing, bouldering, mountaineering, snowboarding, skiing, backpacking, endurance running and other related sports and activities. Regular features include:

• First-person, elite-athlete adventures and the humanitarian endeavors that increasingly accompany such expeditions
• Seasonal previews
• Event recaps
• Reviews of the latest gear and outdoor trend reports
• Health and nutritional advice

Epic offers readers up-to-date information and opportunities to interact through online feedback and live chats with athletes, as well as providing links to other pertinent online resources. Epic’s coverage is further enhanced by dramatic photo slide shows, videos and downloadable content.
exploreepic.com

Four Seasons Magazine

Four Seasons Magazine, is a quarterly luxury lifestyle publication that mirrors the global reach of Four Seasons Hotels and Resorts, the sophisticated tastes of its guests and the elegant surroundings they find themselves in while part of the Four Seasons experience.

• The magazine is anchored by a lush feature well, with articles covering unique takes on top destinations, the latest fashion must-haves, luminaries of the arts and culture and more.
• Reflecting the far-reaching world of Four Seasons, editorial content is further divided into the "Worlds" of "Style" (fashion, beauty, accessories), "Delight" (food, drink, entertaining), "Design" (architecture, home, landscape), "Action" (adventure, sport, competitors) and "Thought" (books, art, personalities and more).
• "The World of Four Seasons" gives readers the latest news on hotel openings, dining options, recreational activities and other offerings.

Featuring contributions from some of the world's best writers, photographers and illustrators, Four Seasons Magazine is placed in guest rooms in 75 hotels in 31 countries (with more than 30 properties in development).

Grocergram

IGA Grocergram is a monthly trade magazine that is the primary communication medium for the Independent Grocers Alliance, the world’s largest voluntary supermarket network with 4,000 independent supermarkets in 48 states and more than 40 countries. The 80-year-old publication has been published by Pace Communications for more than 25 years.

• Publication reaches more than 11,000 IGA members and business partners worldwide.
• Each issue includes articles on trends and issues affecting the retail grocery industry; best practices from independent retailers
  and industry experts; and news and marketing information from food manufacturers, distributors and equipment suppliers.
• Additional Partnership Directory is published in February.
• Magazine is available on the IGA members-only Web site.

With each issue loaded with industry information, photos and ads, IGA Grocergram is a leading tool in IGA’s communication strategy for reaching and retaining current members and attracting new members.

Hemispheres

Hemispheres debuted in 1992 with a refreshingly sophisticated, global perspective for passengers on United Airlines’ worldwide route system. One of the world’s most award-winning inflight magazines, Hemispheres gives 1.7 million monthly readers an intelligently written, visually inspiring experience.

• “Three Perfect Days” travel series is one of the most emulated, influential concepts in travel journalism. The “3PD” inventory on Hemispheres’ Web site is stop No. 1 for on-the-go United passengers.
• Hemispheres signature fiction series Row 22 Seats A&B has spawned passionate reader involvement and republication in the America’s Best Mystery Stories series.
• As a high-quality magazine, Hemispheres is breaking new ground in client service. The magazine’s industry-leading performance in the Custom Publishing Council Pearl Awards includes Gold for “best achievement of corporate objectives” and “best tie-in with integrated marketing/multimedia campaign.”

With travel, business and cultural coverage from writers who reside in the destinations they cover, Hemispheres brings an insider’s perspective. The magazine was rated “as good as it gets” by Fast Company magazine.
hemispheresmagazine.com

Presidential Entertainment Library Entertainment Guides

The Presidential Entertainment Library, the monthly entertainment guide produced exclusively for Air Force One, describes the film and audio programming available onboard the aircraft of the president of the United States.

• The guide is produced pro bono.
• Film descriptions and content disclaimers enable Air Force One passengers to make informed viewing decisions.
• Song lists indicate the selections available through various audio channels.

Guides also are produced for Air Force Two (the vice president’s plane) and for Special Air Mission.

Renaissance

Created for the customers of Wachovia Wealth Management, Renaissance helps focus these individuals on the pleasures of living, as well as gratifying ways they can use and preserve their wealth. Each issue is filled with distinctive content that reflects their goals, dreams and concerns, no matter their age or lifestyle. Regular features include:
• Business leaders reflecting on a period of doubt that ultimately led to greater success
• A look at the pursuit of collecting and where the opportunities lie
• Desirable real estate values in today’s market as well as future trends
By taking in the big picture without missing important details, Renaissance links and tightens the relationship between Wachovia Wealth Management teams and their customers.

If you would like to learn more about advertising in Renaissance magazine, click here for more information.

Sky

Each month Delta Air Lines' Sky magazine, the world's most widely read inflight magazine, reaches an unprecedented 3.65 million smart, ambitious, tech-savvy and stylish readers. Sky, "The Traveling Magazine," is a rewarding read that speaks to the lifestyle of Delta's active business and leisure passengers. Between its covers, Sky's loyal readers can discover:

• An out-of-the-way but affordable weekend getaway
• An insider’s recommendation on the best shopping districts in the world’s most exciting cities
• Trustworthy recommendations of where to dine, what to eat and what to drink
• Unique stories of doing good, experiencing other cultures, health and
  well-being and more ... much more

All stylishly presented in a fresh, contemporary design with bold graphics and "I-want-to-be-there" photography, it's no wonder Sky is one of only two U.S. inflight publications to win the World Airline Entertainment Association's coveted Avion Award for the Best Inflight Magazine.
delta-sky.com

SIGnature

Launched in April 2007, SIGnature is a quarterly B2B magazine for the Bluetooth Special Interest Group (SIG), Inc. The Bluetooth SIG is an international trade organization responsible for advancing Bluetooth wireless technology and representing a broad range of manufacturers including Apple, Microsoft, Motorola and Toyota. SIGnature explores the many ways Bluetooth technology is leading the global short-range wireless revolution.

• Each issue reaches more than 10,000 readers from the network of more than 8,000 member companies of the Bluetooth SIG around the world.
• Recurring feature departments offer in-depth looks at how users of Bluetooth technology make it an integral and increasingly indispensable part of their home, work and personal lives.
• Articles advance understanding among members of Bluetooth wireless use cases and showcase member products. Industry insiders offer insights into current trends and forecasts for future innovations.
• A news department informs members of the latest engineering developments, usage survey data, product appearances at major electronics shows and more, including a schedule of professional-development events.

SIGnature also invites member dialogue through columns and letters. A FAQ page answers both member questions and those they get from customers. And a bold, lucid design complemented by stunning photography enhances reader interest in (and understanding of) the content central to SIGnature’s technical and marketing audience.

Southwest Airlines Spirit

Beginning in 2007, Pace began publishing Southwest Airlines Spirit magazine, bringing to the publication a new vision and editorial direction. The magazine celebrates the values and interests of Southwest passengers with a compelling visual design and first-person editorial that makes the reader feel part of a meaningful conversation. Spirit’s refreshing editorial approach allows members of the Southwest community to use their own voices, without the mediation of writers and editors.

With the motto "Simple, Useful and Fun," the magazine:

• Is easy to read and to navigate, with a simple layout that artfully draws
  customers into the text and images
• Includes useful, actionable components that drive readers to specific
  locations on an editorially enhanced Web site
• Accurately reflects Southwest’s friendly voice and humor with more pages
  than ever of games, including challenging math and word puzzles

Takeoff

This B2B publication promotes the services and products of United Services, the aircraft maintenance, repair and overhaul provider within United. Direct-mailed to approximately 30,000 customers and potential customers around the world, Takeoff showcases the competitive advantages of United Services through customer success stories, employee profiles and in-depth articles detailing United Services' capabilities. Takeoff is the flagship of a comprehensive marketing and public relations effort for United Services that includes internal and external communications, such as:

• A quarterly internal newsletter focused on sales and operations
• Brochures, flyers and other sales collateral
• Showcases, posters and other internal communications
• Advertisements
• Trade show booth design and supporting materials

Takeoff and its related United Services projects demonstrate the strategic advantages of a custom magazine within the context of an integrated marketing plan.

Thrive

Thrive is a quarterly business-to-business magazine targeting agricultural retailers who sell products manufactured by Syngenta, a world-leading agribusiness committed to sustainable agriculture. The magazine includes articles that help retailers:

• Stay informed of the latest trends in agriculture
• Learn about management and financial practices that they can implement in their own businesses
• Understand the innovative science behind Syngenta products
• Deepen their knowledge of the best agricultural practices for growers
• Appreciate Syngenta’s ongoing commitment to environmental and social issues

Thrive reinforces the importance of the partnership between retailers and Syngenta. The magazine also demonstrates the successful collaboration between Pace and another agency, Gibbs & Soell, Syngenta’s public relations firm.

Toyota Connections

This automotive and lifestyle magazine is published three times a year (spring, summer and fall) for Deerfield Beach, Florida–based Southeast Toyota Distributors (SET), one of the nation’s largest and oldest Toyota distributors. SET operates a network of more than 160 dealerships exclusively in Alabama, Florida, Georgia, North Carolina and South Carolina.

• The magazine is tailored in part to owners’ interests and is personalized with various elements including lifestyle-related editorial content, a letter from their local Toyota dealer, service coupons and incentive offers.
• Typically, the magazine features two different cover treatments, based on the recipient’s demographic: one is geared to truck owners, the other to car owners.

Toyota Connections enhances SET’s relationship with core customers with focused content and a distribution system that mails the title directly to Toyota owners in the five states.
toyotaconnections.com

Triumph

A nationwide magazine created for the top 3 percent of American Cancer Society donors, Triumph shows readers how their gifts support lifesaving research, cancer prevention and early detection, patient service initiatives, and advocacy on cancer issues.

• Content includes personal profiles of cancer survivors, dedicated volunteers and the brightest researchers funded by the American Cancer Society, plus news and information about patient-focused programs and community events.
• Customized inserts are available to each of the Society’s 13 nationwide divisions.
• Bind-in donor envelopes and business reply cards facilitate reader response.
• Three 24-page issues are published each year with a circulation of 170,000.

In addition to its educational role, Triumph supports the American Cancer Society with the important task of reaching its donation goals by promoting donor retention.

US Airways Magazine

The monthly publication for US Airways delivers fresh entertainment and information in the areas of travel, culture and lifestyle. The magazine promotes US Airways destinations, services and airline partners.

• Serves an annual 69 million inflight customers traveling the continental United States, Hawaii, Alaska, the Caribbean, Mexico, Latin America and Europe
• Edited and designed by the team that produced the award-winning Attaché magazine prior to the merger of US Airways and America West
• Articles and photography that inspire travel and provoke thought

With a tight focus on travel, culture and lifestyle, US Airways Magazine serves the airline by reinforcing brand identity and by encouraging travel—both directly and indirectly—to key destinations.
usairwaysmag.com

United DVD Entertainment Guide

The p.s. dvd entertainment guide is for upscale frequent travelers flying United’s premium transcontinental routes from Los Angeles or San Francisco to New York. With the guide, customers can select programming that suits their tastes.
The monthly guide includes:

• A portfolio with a DVD player
• Noise-canceling headphones
• 10 DVDs
• Summaries of the DVD programs—either movies or compilations of popular television series
• Operating instructions for the DVD player and headphones

Rather than simply commoditizing its services with a one-size-fits-all approach, United is positioning itself as an airline that serves a variety of customers with varying wishes. The p.s. dvd entertainment guide builds on this position by presenting an extra array of video options for the p.s. transcontinental route.

Voyageur

A quarterly publication, Voyageur is an important cross-branding tool for Carlson Hotels Worldwide’s (CHW) hotel brands—Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson and Park Inn hotels. The magazine promotes travel to destinations with Carlson properties and supports the brands through its sophisticated, knowledgeable tone.

• Articles on popular destinations that capture the romance of travel and provide practical and relevant how-to information
• Lifestyle content relevant to travelers, such as fitness and health tips, and the latest entertainment options for mobile technologies
• Information about the best festivals, parks, shopping, food and opportunities for adventure around the world
• Dynamic photography that offers travelers glimpses of “must-see” places

Voyageur, which has an international audience of approximately 170,000 readers, skillfully blends engaging articles and art with marketing messages that support CHW’s properties and company-wide initiatives.

Winterthur Magazine

In November 2006 Pace launched a glossy new version of Winterthur Magazine, a publication designed to highlight the renowned decorative arts collections and gardens of H.F. du Pont's Winterthur Museum & Country Estate in Wilmington, Delaware. With editorial content provided by high-profile garden and antiques experts and art historians, the quarterly magazine contains timely information on exhibits and lectures as well as visually compelling features.

• Reaches 50,000 members and visitors across the country each quarter
• Features a behind-the-scenes look at exhibits and museum acquisitions
• Offers advice and products that enable readers to bring a bit of Winterthur into their own homes

To complement the print version and enhance reader connection with the magazine and the museum, Winterthur Magazine also features a microsite on Winterthur's Web site with book excerpts, additional photography and links to advertisers and licensees featured in each issue.
winterthur.org